Libby Connolly
Designer & Calligrapher
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Xoa Fish Sauce

Xoa needed a brand identity system that reflected it’s authenticity, versatility, and premium quality in an intentional way. With custom illustration and unique type pairings to match the eclectic character of this Maine-made fish sauce, Xoa is an exciting product vision that will be truly new to market.

Client of Anchour
Illustrations by Jessica Richland